The six Pledge points:
- Slow – within speed limits
- Sober – free from alcohol or drugs
- Sharp – not tired, ill or with poor eyesight
- Silent – phone off and out of reach
- Secure – belted up in a safe vehicle
- Sustainable – only when you have to
ARVAL is backing Brake to put on an extra Pledge training course for the road safety charity ahead of Road Safety Week 2016 (21-27 November).
This year’s Road Safety Week theme focuses on the Pledge and its six core principles of safe driving – Slow, Sober, Secure, Silent, Sharp and Sustainable.
Many employers use the week as a springboard to launch year-round safety programmes, and the Pledge training course is a key tool for engaging employees with these key road safety messages.
Official figures show that at least 10 people are killed each week and 100 seriously injured in crashes involving people driving for work, however, this is likely to be a substantial underestimate as journey purpose is not always recorded by the police at crash scenes.
Brake’s Pledge training aims to tackle this worrying figure by providing employers with the tools to educate at-work drivers on six key areas of road safety. This essential training course offers practical tools and resources on effectively engaging staff and managing road risk.
The courses will be delivered by experienced trainer and long-standing Brake supporter Tracey Fuller, from Arval. Tracey is passionate about road safety and will share her experiences of using Brake’s Pledge to successfully engage Arval staff and customers.
Course attendees will also receive access to Brake’s toolkit of Pledge resources, which includes advice for managers on delivering and implementing different areas of the Pledge, and also educational tools such as videos and posters.
The additional Pledge course will take place on Thursday 6 October in Birmingham. Pledge training courses are also taking place on Wednesday 14 September in Manchester, and Tuesday 6 December in Swindon.
The courses are free for Brake Professional members, and just £90 + VAT for non-members. All non-members who attend will receive one year’s free Brake Professional membership.
Ellie Pearson, professional engagement manager at Brake, says: “The Pledge provides employers with the training and tools to educate and engage their staff with essential road safety messages. It’s incredibly versatile and can be used by organisations with existing road safety programmes as a supplementary resource, providing an interactive course and additional online resources to support current policies.
“It also provides the perfect foundation for organisations just beginning their road risk management journey, and the timing of this additional course means that it can be used to launch new road safety initiatives during Road Safety Week.”
Tracey Fuller, customer engagement manager at Arval, says: “I know that, 10 years on from having rolled out the Pledge programme within Arval, that it has been a major factor in Arval for not only driving down collisions, saving money and reducing our insurance premium, but for changing the safety culture amongst our employees, putting road safety at the heart of our business.
“Don’t miss out on this extra Pledge date in October ahead of Road Safety Week in November – I promise if you come along you will be inspired to get involved and make a real difference during Road Safety Week.”