MATTHEW Thompson, a former group director at Compass Group PLC, has joined the management team at Zenith as it rebrands from Zenith Leasedrive.
As new chief commercial officer, Thompson steers Zenith’s customer channels forward and leads product development, directly accountable for existing customers, in-life proposition and the daily rental business.
Zenith says of his move from the food and catering specialist: “Matthew brings a unique perspective to the business, having joined Zenith in 2016 from Compass where he was group director for its sports and leisure division.”
Zenith’s chief executive officer Tim Buchan said the rebrand to the Zenith brand was designed to end confusion.
Zenith Leasedrive Group, the major independent leasing and fleet management company, has introduced the company’s new brand direction to support its next phase of growth.
The group has been trading as separate brands, Zenith and Leasedrive, since HgCapital acquired both businesses in 2014.
The decision came after a total brand review and reflects the evolution of the company which is now fully integrated with three regional service delivery locations in Crowthorne, Leeds and Solihull.
Zenith’s latest figures available show car fleets totalling 45,405 vehicles and 8,843 vans.
In addition to leasing it provides fleet management, daily rental and accident management.
Zenith has also taken the opportunity to refresh its corporate identity, launch a redesigned website and introduce a new colleague intranet.
Zenith’s chief executive officer Tim Buchan said of the decision to move to the Zenith brand: “Our customers and colleagues were crying out for clarification on our future direction.
“Transacting as two brands was causing confusion, affecting our customer service levels and going against our integrated framework.
“The decision to become one company, with one brand, delivers a material benefit for us as a business as well as building confidence in our future strategy with our customers.”
He continued: “We are at an extremely exciting time in our company’s development and the decision to move to one brand felt like the next natural step. With our organisational structure and brand in place, we are now able to clearly share the activity planned in our key segments with our customers.
“We are committed to developing innovative, market-leading products and services and delivering them on cutting-edge platforms. We are already starting to see some of these fantastic developments come through and we will be in a position to share more about these over the coming weeks.”