FCA Fleet is considering the expansion of its network of direct brokers.
Francis Bleasdale, fleet and used car director at Fiat Chrysler Automobiles (FCA), said the FCA Bank had a defined broker network it supported already, but said the number of brokers it supported with direct terms might expand in the future.
“We don’t have a definite number in mind,” said Bleasdale.
“We see the broker market as an opportunity we’re engaging with, both through the leasecos and direct.”
Bleasdale said FCA Bank had under 10 direct leasing brokers it had been working with for the last two years, but declined to name them.
Bleasdale continued that while FCA would keep its brands individual to the consumer market, it would market itself as FCA Fleet to the leasing industry, embracing the Fiat, Abarth, Alfa Romeo, Jeep, Maserati and Fiat Professional brands.
“We’re keen to be treated seriously as a credible fleet provider,” he continued. “We have a dedicated leasing team and an RV analyst and total cost of ownership manager to improve our position with leasecos to help build the narrative of the improved FCA Fleet proposition.”
Recently FCA Fleet was recognised for its progress with ‘Most improved fleet provider’ award by an industry magazine.
Rob English heads up the FCA Fleet contract hire & leasing team with three national managers, while Steve Ward heads up the Fiat Professional team.
“With our new product such as the Alfa Romeo Giulia and Fiat Tipo, we are in a position to expand our fleet presence,” added Bleasdale.
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