- Graham Conway becomes head of Alphabet Partner
- Conway was a key part of the Alphabet Partner launch in 2014 and instrumental in development of bespoke and market-leading online platform, icon
ALPHABET has put Graham Conway in charge of Alphabet Partner, its successful broker sales channel.
The move for Conway to head up Alphabet Partner comes as Gavin Davies, who joined Alphabet in 2013 to create and establish Partner, takes up the reins of a new position as general manager for SME sales & distribution to lead all of Alphabet’s SME activities.
Conway, who joined Alphabet in 2013 to set up the broker channel in tandem with Davies, now takes up the title of head of Alphabet Partner.
Conway was a key part of the Alphabet Partner launch in late 2014 and was instrumental in the development of the bespoke and market-leading online platform, icon.
His previous role as head of tactical business at Alphabet, as well as strong broker and manufacturer relationships, ensures continuity in the leadership of Alphabet Partner, which has already delivered a vehicle portfolio of over 7,500 in little over a year’s trading.
Conway comments: “To be successful with the SME market with Alphabet Partner we had to examine every aspect of our service from the perspective of the SME. We launched Alphabet Partner with selected, long standing broker businesses with a proven track record with SMEs and an established customer base.
“As a result of this relentless focus on our customers – the SMEs and the brokers themselves – we’ve seen tremendous success with Alphabet Partner already responsible for 10% of Alphabet’s total vehicle deliveries to customers in 2015. I’m really excited to take the helm of a team and family of Partners who I have worked closely with over the past 2.5 years and help lead Alphabet Partner to the next level of its development.”
Alphabet’s chief commercial officer Martin Quail commented: “Over the past few years Alphabet has seen significant shift in our business towards better meeting the specific needs of the SME market which has helped us deliver significant year on year growth.
“Nearly 30% of our business is now with SME customers and this proportion is growing every year.
“The dynamism of the SME sector has been the real engine of the UK economy since 2008 and the significant levels of growth in the UK leasing market are being driven by SME customers switching on to the benefits of leasing, fleet management and advanced mobility solutions.
“In the past SMEs didn’t have access to the full suite of products and expertise which larger corporates benefited from, but this has changed and now SME customers can work with Alphabet through which ever channel works best for their business needs.
“Gavin and Graham have done an incredible job for Alphabet over the last couple of years and are experts in their field. With their appointments to these key senior leadership positions within the business we are well equipped to build on our successes in the sector and propel all of our SME channels forward to even greater heights.”