JAGUAR Land Rover corporate sales is increasing its focus on the contract hire and leasing sector as it also seeks to increase fleet sales.
Chris Newitt, sales director, says that the company has tackled areas of weakness to become a better business partner and beefed up its contract hire and leasing sector resource.
James Carrington was appointed to a new role of national contract hire and leasing manager in November and now heads a team of five.
“ When I started with Jaguar Land Rover five years ago we had one person to look after contract hire and funding. Now we have five. So there ’ s been a significant shift in the resources we’ve put behind fleet, ” said Newitt.
“ Against the big three premium players, JLR is much stronger on retail, poorer on fleet. It doesn’t take a genius to see where growth can come from while preserving our stance in the retail sector. ”
JLR had a record-breaking year in 2015 achieving a record 100,000+ vehicles in 2015 representing 22% growth. Jaguar Land Rover fleet and business sales grew by 52%. The Jaguar XE was also voted SME Company Car of the Y ear in January.