LOW Cost Vans backs Swans for a sixth consecutive season, underlining the company MD Rod Lloyd’s affection for local club Swansea City.
Rod Lloyd has been a passionate Swans fan since his schoolboy days and says: “To sponsor the Swans for a sixth year was an easy decision to make.’’
The businessman still has his old schoolboy pass for the Vetch Field and says: “I vividly remember being at the Vetch on a cold and wet Tuesdays night as a 13-year-old schoolboy watching us play teams such as Stockport County in the old Fourth Division – such was my love for the club.
“While the stadium and so much about the game has changed since then, my fundamental passion remains the same.
“I am exceptionally proud to be able to play a meaningful role and make a difference to my local club.”
The commitment is greatly appreciated by Swansea City, with chief operating officer Chris Pearlman, adding: “To stay competitive in the Premier League, we have to try and keep growing our commercial revenues. Sponsorships such as Rod’s will be reinvested into the team to help us achieve that.
“It’s not an exaggeration to say that we depend on sponsorship revenue, so I’d like to thank Rod for his commitment in the past and his continued support today.”
It is indeed a coveted sponsorship deal with the Low Cost Vans logo proudly displayed on the home and away dugouts at the Liberty. And with the dugouts often the focus of the TV cameras during Premier League games, the company is guaranteed a global audience.
The combination of the real passion behind the sponsorship deal alongside the excellent exposure it gives Low Cost Vans makes it what Pearlman describes as a ‘blueprint sponsorship’ for the club.
He explained: “The club means so much to people of the area. As well as the volume of exposure that being on a global stage brings, Low Cost Vans is associated with the Swans, a brand that people are passionate about. Added to this Rod’s genuine love for the club and it’s the ideal mix.”
Rod added: “I’d also like to say that it’s been a pleasure to deal with the club’s new owners, and to have the steadying hand of Chris on board. We wish them and the entire club the best of luck for the new season.”
To celebrate the new Club Partnership deal, the Swans players have signed a shirt to be won by a fellow genuine fan on Low Cost Vans’ Facebook page.