MARK Roden is the new sales director of Toyota (GB), moving from the post of general manager, sales operations, to succeed Ewan Shepherd.
Shepherd is now heading up Lexus in the UK.
Roden, a qualified accountant, first joined Toyota in 1995 and held a number of field-based positions before promotion to a series of senior executive roles within both Toyota and Lexus.
These included general manager, network development, and general manager of Lexus marketing and strategy.
He later became responsible for Toyota and Lexus fleet and vehicle remarketing, before leaving the company in 2010 to lead a regional retail motor group in the West Midlands. Rejoining Toyota GB in 2014, he was appointed general manager of sales operations.
Appointed Representative Opportunities with Wessex Fleet
Have you thought about growing your broker business? Are you looking for opportunities for growth? Then why not consider joining Wessex Fleet as an Appointed Representative?
Keeping you on the move with leasing solutions tailored to your needs
Leasys is the proud Contract Hire partner of the Stellantis brands, offering mobility solutions from medium and long-term rentals to management systems for company fleets.We work with Brokers to support all their customers requirements.
Accelerate your business with QV Systems & Leaselink
Unlock unparalleled efficiency in vehicle procurement with QV Systems’ Accelerate, now seamlessly integrated with Ebbon Automotive’s Leaselink. Tailored for brokers and funders, this integration streamlines the entire process from quote to delivery, empowering you to effortlessly source and order vehicles for your clients.
Roden said: “I am delighted to be taking on this new challenge. Three consecutive years of growth have given us a strong platform for further success, and our work will be supported by great new products that are due for launch this year.
“We will also be looking to reinforce hybrid as a powertrain of choice for customers.
“Toyota is entering an exciting period and, with the support of the team here and a highly professional retailer network, I am looking forward to sustaining the momentum in sales.”
He added: “We have recently seen the introduction of the first RAV4 Hybrid and are soon to bring an all-new Hilux pick-up and a wider range of Proace vans to the market.
“At the end of the year, we have the exciting prospect of our new crossover vehicle, the Toyota C-HR, taking us into the fastest growing area of the new car market.”
Roden is married and enjoys outdoor sports – playing and watching – with his three children.
Thinking of the switch to electric?
Need help in finding the right electric vehicle for you? Compare driving range, battery capacity, charging time, price, and features to find the perfect EV for you.