FleetEurope appoints Matt Lenton
- Lenton brings nearly 20 years of fleet and rental experience
- Planning for rapid expansion
- Signing renews Lenton pairing with COO Joe Howick that brought major growth at Leasedrive
MATT Lenton joins FleetEurope as marketing director, joining recently appointed chief operating officer Joe Howick with whom he achieved major sales growth at Leasedrive.
He joins with immediate effect and takes on responsibility for all aspects of FleetEurope’s marketing strategy, which will support the continued growth of the High Wycombe-based fleet services provider.
Lenton gained his experience and knowledge of the fleet and rental industries as marketing manager with Leasedrive Group for 13 years, leading the marketing team as the company grew from £14m to £138m turnover.
Lenton was more recently marketing manager at CitNOW Video, responsible for delivering projects and support to the UK and overseas subsidiaries of the automotive video services provider.
In his new role as Lenton joins FleetEurope he reports directly to chief commercial officer Carlos Montero and works once again alongside the company’s new chief operating officer Joe Howick, who he worked closely with at Leasedrive to successfully grow the company’s rental division.
Howick explained: “Matt was instrumental in supporting the growth of the Leasedrive brand, and Carlos and I are pleased to welcome him to FleetEurope as we set our sights on rapid expansion over the coming years.”