There are many brokers who would jump at the chance to become an Alphabet Partner but it is fairly common knowledge within the leasing industry that this not an easy club to join.
The programme is very much seen by Alphabet as a partnership: hence the name. With this in mind, Alphabet is extremely selective when it comes to choosing who will be working with them.
To be eligible to become an Alphabet Partner, it is essential that the businesses goes the extra mile, selecting the right funding option for customers along with vehicles that suit their needs rather than focusing on profitability alone.
What does it mean to be an Alphabet broker?
Gavin Davies, Head of Indirect Sales at Alphabet, explains what it means to be an Alphabet broker;
“Alphabet brokers are part of an exclusive group of like-minded, well-established businesses, focused on marketing Alphabet’s vehicles at the best quality and value. Currently there are 34 brokers within the programme, but there is always an opportunity for any compatible brokers to come on board.
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Becoming an Alphabet broker not only reinforces the company’s leading position within the industry, but it opens the door to host of other suppliers and opportunities.
All brokers are also entered into to a three-year contracted agreement with Alphabet, providing with them with confidence and stability in an increasingly competitive market.”