PLANET Leasing takes to the airwaves with radio advertising in its home territory following a tie up with local station Radio Essex.

The Leigh-on-Sea broker is supplying a dual branded Kia Optima Sportwagon to Radio Essex and will undertake a series of 40 to 50 adverts per week to promote Planet Leasing and raise the company’s awareness in the local area.

Gary Rose, director of Planet Leasing said:

“We’re absolutely delighted to have been selected as the radio station’s preferred supplier and hope that the relationship will be mutually beneficial and long standing.”

The agreement is for two years and features a series of ‘fly on the wall’ conversations at a building site, at legal chambers and at the school gates.

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“We wanted to create relatable content around conversations that actually happen,” added Gary.