VANARAMA has appointed its first hospitality provider in BaxterStorey, the companies working closely to build a bespoke foodservice package centre on the Vanarama Caferama to support its growing business needs.
The initial three-year contract will see 200 staff in the Hemel Hempstead head office served daily with a variety of freshly-prepared nutritious meals and snacks made from locally-sourced produce.
In addition, BaxterStorey will provide hospitality services including freshly-prepared working lunch buffets and freshly-baked afternoon tea, as well as barista-served beverages from its in-house brand, Coffee Society.
Dave Hawkes, BaxterStorey regional managing director, said: “It’s a real privilege to have been appointed as Vanarama’s first ever hospitality supplier.
Street food-style pop-ups will also be introduced, including the Kansas-inspired BBQ meats of Rib Shack, gourmet hotdogs from Hound Dog and the customisable flavour-packed burritos from Mexican Kitchen – proving healthy eating doesn’t have to mean compromising on taste.
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“Our chef teams worked closely with Vanarama to build an entirely new package for them and introduced them to the wellbeing benefits a tailored service can bring to the workplace. We believe our innovative approach to foodservice, local sourcing and using seasonal ingredients will make a real difference to their staff.”
Vanarama CEO and founder Andy Alderson added: “We’re delighted to be working with BaxterStorey to provide our staff with nutritious food and beverages at Caférama – that’s what we call the on-site café in our new cutting-edge HQ.
“Of all stages of our growth, the move to a new building has been the most bold and complex. Notwithstanding the structural and ecological improvements required to create a 21st Century building, it was important for us to be able to cater for our staff on-site too.
“Happy staff means happy customers, and Caférama plays a vital part in that.”
BaxterStorey’s highly-skilled and trained chefs have created a menu using recipes from its popular Better Breakfast and Healthy Me initiatives.
Better Breakfast aims to make the morning meal as much of a focal point as lunch by delivering innovative and on-trend healthy meal options to set employees up for the day, while still delivering on flavour and convenience.
Healthy Me is a concept that allows staff to substitute unhealthy snacks with wholesome nutritionally-balanced alternatives such as naturally-sweet beetroot brownies – which are almost as popular as the chocolate ones!
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