IN its latest and boldest expansion Vanarama USA chases the American dream, the British brand adding Atlanta to top its alphabetic list of 53 regional offices from Bath to Watford throughout the UK with head office in the heart of Hemel Hempstead.
That’s right, from England, Scotland and Wales it is looking west, far west, to seek spangled stardom with a business launch in the United States.
First stop is Atlanta, Georgia, with the American website offering pick-up trucks, cargo vans, SUVs and cars “with great deals from just $199 a month”.
Vanarama USA sales team lead is Alan Souza. He says: “Our Sales Operation is set to launch October 2 and we are currently fielding inquiries from customers so that come that day we will be able to fulfill their orders as quickly as possible.”
Vanarama creates the perfect storm for small business drivers in the US with its comprehensive vehicle inventory available at the best prices, with the high-quality, tech-driven customer service it’s known for in the UK.
The 2017 Vanarama US launch is phased, beginning with a South-eastern regional service area, and plans to expand quickly.
Vanarama’s international development director Phil Hollins says: “The Atlanta market is vibrant and the timing is right.”
Hollins’ team conducted months of market research prior to the launch, revealing two key findings: 93% surveyed confirmed the need for Vanarama’s business in the US, and no other business competes in the same niche space.
“What we’re most excited about bringing to the US, though, is our unparalleled culture of extra-mile service,” Hollins added.
“When you couple great prices and an incredibly fast, hassle-free purchasing process with our team’s personal care for each other and our customers, there’s a trifecta for success that keeps us all energised and we can’t wait to unleash it on the Atlanta market.”
Andy Alderson, Vanarama’s owner and CEO, commented: “At Vanarama, we understand that business vehicles are not just transport for our customers, they’re often mobile offices, how tools are carried to and from jobs, and sometimes they’re even a business’ moving billboard.
“This is as true in the US as it is in the UK. Customers want to be sure that whatever they get is right for them and their business, and we want to help them at every step.”
Cutting-edge technology – including proprietary technology developed by Vanarama – plays a key part in the business model, and will naturally be deployed in the US business.
Vanarama says: “Always-on communication tools across industries increasingly raise response-time expectations for business owners, who in turn have far less time to visit dealers, research prices, file paperwork or manage the logistics of car buying. These clients will be able to turn to the Vanarama business model for the real-time solutions they need to help grow their businesses.”
Alderson added: “With a generation of millennials now owning and operating small businesses, the business vehicle industry is shifting towards on-demand solutions and a clientele wanting to lease new, rather than buy old.
“Working with Vanarama is like having your own vehicle concierge serve on-call. Wherever you are, however you work, we want to be there too. It’s the promise we make to our customers in the UK, and we deliver on it. And now we’ll deliver on it in the US too.”