VEHICLE-leasing specialist Vanarama uses gamification technology to engage its award-winning team and improve customer service.
Vanarama worked with RMG Networks Holding Corporation ( RMG), to create the special internal communications system.
Vanarama’s new facilities embrace the latest in visual technology with a real-time communications system designed by RMG across its sales floors. The system utilises RMG’s bespoke core platform to aggregate the data directly from the company’s sales platform, telephone system and Evolution CRM, taking the information generated and presenting it in a visually compelling way on large screen displays throughout the offices.
The way Vanarama uses gamification, the heart of the system features the “Hall of Fame,” a leader board which showcases the best sales people for the given week, month and year, as well as sales and call data which can be actioned in real time by the teams. The system also integrates into the office AV system to automatically play sounds when specific goals are achieved.
By making data visual, employees are better able to understand what is happening on the sales floor and continually improve their performance – this impacts directly on providing even better customer service.
Vanarama CEO Andy Alderson commented: “We have ambitious growth plans, and these new offices are essential in bringing the teams together in an environment that reflects a customer-orientated and collaborative approach.
“As we grow, we want to use the latest technology to our advantage, and employing live communications throughout the office increases the level of responsibility within the team – a key part of the core ethos of the company.”
RMG MD Martyn Barnettexplained: “Vanarama is a great example of a business looking to empower and motivate its team using cutting-edge technology and gamification.
“The system we designed is completely bespoke branded by our content team and using Vanarama’s brand identity, look and feel throughout. The screens immediately reflect when Vanarama’s CRM is updated and communicates it in a fun and interactive way to the whole team to positively influence behaviour.
“This enables an increased sense of responsibility, ownership and empowerment while cutting down on management admin and number crunching.”
