RECOGNISED for its industry-leading car and van fleet qualifications, the Institute of Car Fleet Management chose its 24th annual conference to reveal a new branding and logo.
Now abbreviated and rebranded as the ICFM, the key impetus for this change is due to the institute placing greater emphasis on its recognised training schemes. However, it’s not just a new name – the ICFM logo also has a new strapline: ‘raising the standards of fleet professionals’.
Explaining the change of name to ICFM, Chairman Paul Hollick said at the conference, which this year took place at the MINI Plant Oxford: “We want to emphasise that ICFM training is applicable to employees in charge of company cars and vans and suppliers of fleet products and services.
“ICFM is all about putting fleet decision-makers on the road to fleet management success and further professionalising the supply side of the multi-billion industry.”