VANARAMA has appointed its first hospitality provider in BaxterStorey, the companies working closely to build a bespoke foodservice package centre on the Vanarama Caferama to support its growing business needs.
The initial three-year contract will see 200 staff in the Hemel Hempstead head office served daily with a variety of freshly-prepared nutritious meals and snacks made from locally-sourced produce.
In addition, BaxterStorey will provide hospitality services including freshly-prepared working lunch buffets and freshly-baked afternoon tea, as well as barista-served beverages from its in-house brand, Coffee Society.
Dave Hawkes, BaxterStorey regional managing director, said: “It’s a real privilege to have been appointed as Vanarama’s first ever hospitality supplier.
Street food-style pop-ups will also be introduced, including the Kansas-inspired BBQ meats of Rib Shack, gourmet hotdogs from Hound Dog and the customisable flavour-packed burritos from Mexican Kitchen – proving healthy eating doesn’t have to mean compromising on taste.
“Our chef teams worked closely with Vanarama to build an entirely new package for them and introduced them to the wellbeing benefits a tailored service can bring to the workplace. We believe our innovative approach to foodservice, local sourcing and using seasonal ingredients will make a real difference to their staff.”
Vanarama CEO and founder Andy Alderson added: “We’re delighted to be working with BaxterStorey to provide our staff with nutritious food and beverages at Caférama – that’s what we call the on-site café in our new cutting-edge HQ.
“Of all stages of our growth, the move to a new building has been the most bold and complex. Notwithstanding the structural and ecological improvements required to create a 21st Century building, it was important for us to be able to cater for our staff on-site too.
“Happy staff means happy customers, and Caférama plays a vital part in that.”
BaxterStorey’s highly-skilled and trained chefs have created a menu using recipes from its popular Better Breakfast and Healthy Me initiatives.
Better Breakfast aims to make the morning meal as much of a focal point as lunch by delivering innovative and on-trend healthy meal options to set employees up for the day, while still delivering on flavour and convenience.
Healthy Me is a concept that allows staff to substitute unhealthy snacks with wholesome nutritionally-balanced alternatives such as naturally-sweet beetroot brownies – which are almost as popular as the chocolate ones!