LEASING Options opens its 2018 innings by announcing the renewal of its partnership with Lancashire County Cricket Club.
As part of the agreement, Stand A at the Old Trafford ground has been re-named the LeasingOptions.co.uk Stand. The area also includes a purpose-built terrace, an ideal location from which to watch this year’s top-class cricket action.
The announcement follows a successful partnership between the two companies in 2017, with Leasing Options hosting several memorable events on the exclusive new terrace.
Mike Thompson, LeasingOptions brand manager, said: “2017 was a fantastic year for us as a business. By utilising the relationship with Lancashire County Cricket Club, we were able to effectively extend awareness of our business offering and cement new and existing relationships with key stakeholders.
“The opportunity to extend the relationship in to 2018 was an easy one to take.”
The extended partnership will see the continuation of the LeasingOptions.co.uk stand and Terrace as well as access to the Lancashire First Team squad; with plans including a range of car-based challenges to be filmed at Emirates Old Trafford and shared with fans of the Red Rose county.
Lancashire County Cricket Club chief executive Daniel Gidney said: “We’re delighted that LeasingOptions.co.uk has extended its partnership with the club. The terrace received a lot of attention last season and we’re looking forward to seeing what Leasing Options does with it this year – it’s guaranteed to bring even more fun to the ground.
“The content Leasing Options created with our first team was some of the most innovative partnership content we have ever worked on and 2018 looks set to be even better.”
The terrace will be in use for all international fixtures at Emirates Old Trafford and supporters will be given the opportunity to take in the views from it during the highly anticipated England vs Australia one-day international match on 24 June 2018 and the subsequent England India ODI also.
Leasing Options joins the likes of Emirates, Heineken and Thomas Cook Sport as partners of the club. The investment is part of Leasing Options’ long-term plans to grow their market share and profile in the UK.