READING-based Select Car Leasing is number one for car leasing according to Google rankings.
Using keyword ranking for ‘car leasing’, Select Car Leasing says it has risen from 17 in 2015 to number one in 2017 where it remains.
The leasing broker says it is also number one in Google rankings for ‘Audi lease’, ‘BMW lease’, ‘Nissan Lease’, Land Rover lease’, while it’s third for ‘Mercedes lease’.
The increase in the company’s ranking for key terms from a rebranding in January 2016 when the broker changed its name from Select Contracts to Select Car Leasing.
Director Mark Tongue said:
“We knew that alongside continually improving the website experience, which continues to this day, it was absolutely critical to get a better organic ranking for the key category terms at an overall and manufacturer level for our website early on – it’s our shop front – so we engaged with an SEO company to help increase our organic ranking.
“We also saw people were using the words car leasing to describe the category, so we reinvented our brand to align with this fast-growing trend.”
Tongue said that by 2017 the impact of the Google ranking improvement and rebranding of the business had become apparent, pointing out that sessions to the website had grown 146% compared to the period 12 months previously; enquiries to the business had grown by 40%.
Tongue said he expected Select Car Leasing to lease 16,000 vehicles in 2018, a rise of more than 60% in 12 months, making Select Car Leasing one of the largest car leasing companies in the UK today.
Select Car Leasing was started in 2004 by motor traders Tongue and James O’Malley. From the back room of a house in Reading, they leased their first car in July of that year and today now employ over 130 staff across two locations in Berkshire, including a shop outlet in Reading.
The rise of car leasing ranking in Google
- May 2015 – 17
- November 2015 – 8
- October 2016 – 2
- October 2017 – 1
- May 2018 – 1