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Affordable premium vehicles drive the leasing market forward

Aspirational consumers favour leasing because it often provides them with access to more premium vehicles than they could afford if they were funding them on PCP, HP or other alternatives
Range Rover Evoque
Evoque with black design pack 040313 02 LowRes

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November 27, 2019

Popularity of the Range Rover Evoque has helped Land Rover gain significant market share in the personal leasing market this year, according to the latest figures from Leasing.com.

Land Rover has received more personal leasing inquiries via Leasing.com than Audi so far this year, leaping into fourth place in the Leasing.com Manufacturer League Table for the year to date (January to October 2019), behind the German manufacturing trio of Mercedes-Benz, Volkswagen and BMW.

This represents a significant shift from 2018, when Land Rover finished the year as the sixth most popular manufacturer.

The updated Range Rover Evoque is currently the second most popular car to lease so far this year, just behind the Mercedes-Benz A-Class.

Paul Harrison, Head of Strategic Partnerships at Leasing.com, said: “Aspirational consumers favour leasing because it often provides them with access to more premium vehicles than they could afford if they were funding them on PCP, HP or other alternatives.

“The Volkswagen Golf has been the most popular car to lease for several years, particularly among males between the ages of 25 and 44. But the demographics of the leasing market are changing and its increasingly appealing to everyone.

“The popularity of the Evoque and other affordable premium vehicles encapsulates this changing market.”

Top 10 personal lease inquiries for October:

 Mercedes-Benz A-Class

  1. Nissan Qashqai
  2. Range Rover Evoque
  3. Volkswagen Golf
  4. Mercedes-Benz E-Class
  5. BMW 1 Series
  6. BMW 3 Series
  7. Mercedes-Benz C-Class
  8. Volkswagen Tiguan
  9. Mercedes-Benz GLA-Class

Top 10 personal lease inquiries for year-to-date 2019:

  1. Mercedes-Benz A-Class
  2. Range Rover Evoque
  3. Volkswagen Golf
  4. Mercedes-Benz E-Class
  5. Mercedes-Benz C-Class
  6. Volkswagen Tiguan
  7. Nissan Qashqai
  8. Mercedes-Benz GLA-Class
  9. Seat Leon
  10. Mercedes-Benz CLA-Class

Top 10 manufacturer inquiries for year-to date 2019:

  1. Mercedes-Benz
  2. Volkswagen
  3. BMW
  4. Land Rover
  5. Audi
  6. Volvo
  7. Nissan
  8. Seat
  9. Skoda
  10. Vauxhall

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Chris Wright

Chris Wright

Chris Wright has been covering the automotive industry nationally and internationally for 30 years. Following spells with consumer titles he became News Editor of Automotive Management (AM), Editor of Automotive International, International Editor for Detroit-based Automotive News, and Editor of Dealer Update. He has also co-authored several FT Management Reports and contributes regularly to Justauto.com

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