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Allen appointment strengthens APD expansion strategy

Appointment coincides with the accelerated expansion of its Compliance360 product into the dealer and broker sector to assist with monitoring customer feedback and behaviour.
Keith Allen
Keith Allen

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May 11, 2020

APD Compliance Solutions is accelerating its expansion into dealer and broker sectors with the appointment of ex-ALD Automotive Group and ARI Fleet UK managing director Keith Allen as an equity stakeholder and board member.

The appointment coincides with the accelerated expansion of its Compliance360 product into the dealer and broker sector to assist with monitoring customer feedback and behaviour.

APD’s compliance solution enables users to overcome the challenge of evidencing compliance to meet existing and most recent FCA directives with minimal disruption to their business or cost.

Allen said: “After seeing the APD Compliance360 platform, it was obvious this was a game-changer. From evidencing and monitoring current and any future compliance issues the FCA may raise, its widespread use will assist the automotive sector in taking a proactive lead in self-governance of its responsibilities to customers.

“Lenders, dealers and brokers all need a clear line of sight with respect to compliance and customer service levels, as treating customers fairly is a primary requirement of the sales process.”

Compliance360 has the capacity to deliver real-time monitoring of customer behaviour, understanding and satisfaction of the sales process for lenders and their dealer and broker networks.  For the first time, all stakeholders will have visibility of outcomes and a monitoring device to use to drive continued improvement in both compliance and service levels.

Allen added: “In my previous roles working closely with brokers and dealers, compliance has always been a major challenge. It is of equal concern inside franchised dealer networks and with the huge growth in personal finance products, internal compliance processes have struggled to keep up with legislative requirements.

“Whilst the use of digital sales platforms have improved the speed and accuracy of the order process, these are unable to meet the areas which FCA research has identified as areas of concern.

“Our role is to work with brokers, dealer groups and independents to improve their processes and behaviour around selling financial products to avoid them suffering sanctions from the finance governing bodies.”

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Chris Wright

Chris Wright

Chris Wright has been covering the automotive industry nationally and internationally for 30 years. Following spells with consumer titles he became News Editor of Automotive Management (AM), Editor of Automotive International, International Editor for Detroit-based Automotive News, and Editor of Dealer Update. He has also co-authored several FT Management Reports and contributes regularly to Justauto.com

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