BMW Group headlined our Birmingham regional dinner last night (Oct 19) at Hogarths, Solihull, with their support including a display of the all-new BMW X3 in Xline trim and the new MINI Countryman PHEV.
Adam Harley, national leasing manager, BMW Group, explained the company’s approach to drivetrains, the emergence of electrification, but the continuing importance of diesel in the company’s line up despite the anti-diesel media frenzy.
Arron Mogridge, Fleet Procure’s business development manager, also explained over dinner how the company was aiming for the ‘middle ground’ broker in the 300-1500 territory to add to its buyer conglomerate as it aimed for 20,000 vehicles a year through its online broker/dealer platform.
It was a lively evening with plenty of debate over GDPR, how fast electrification could grow, drawbacks and advantages of PHEVs, and handling cash-for-car customers.
This was our last regional dinner of the year, but we shall be unveiling a full listing of events for our 2018 Leasing Broker Federation programme in the near future.
Attendees at the BMW Group supported Birmingham dinner were:
| Kew Vehicle Leasing | Lee Jones |
| Gateway2Lease | Rob Marshall |
| Fleet Procure | Arron Mogridge |
| BMW Group | Adam Harley |
| Concept Vehicle Leasing | Paul Bulloch |
| Intelligent Car Leasing | Chris Smith |
| Premia Solutions | Stephen Emery |
| APD Global Research | Rob Whalley |
| Hitachi Capital Vehicle Solutions | Chris Swallow |
| Carlease247 | Paulo Larkman |
| Leasing Broker Federation | Nick Ratcliffe |
| Leasing Broker Federation | Ralph Morton |
