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Carparison puts customers in the driving seat

South-west based business is looking to quadruple its workforce in the next eighteen months.
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June 18, 2019

CARPARISON has launched a recruitment drive, following a re-branding which has seen it become a national player in the growing car leasing and contract hire market.

Based at Clyst St Mary near Exeter, is looking to take on new staff following a successful national campaign – talkSPORT listeners might have heard their catchy advert, based on the Glenn Frey song, The Heat Is On.

The company was established in 2012, offering customers leasing deals from a singular premium car manufacturer. This year, it has grown to offer this UK-wide service across all brands of new cars and vans. It is the only established business of its kind in the South West.

For customers, it means they can visit the Carparison website and choose their preferred make and model, monthly payment budget, length of lease and annual mileage up to 40,000 miles. Or they can contact the team direct to find the cheapest deals available.

Once the customer finds their desired model and submits their finance application, the company matches them with the best funding package and best car deal using its database of UK dealerships: 

Matt Woodward, General Sales Manager at Carparison, said: “Some people are very specific with what they want. They’ll have an exact car in mind, engine size, trim, colour, everything.

“Others say: ‘Get me the cheapest offer on a new car’. Our leasing consultancy team is here throughout the process so if a customer would rather speak to us direct and do it all on the phone, that’s absolutely fine.”

He added: “We are looking to quadruple our workforce in the next eighteen months.” 

The expansion is in response to the growth nationally in the number of personal customers choosing to lease a new car rather than to buy.

Woodward said: “It was previously considered to be an option reserved exclusively for businesses but the largest growth for us has been in the personal contract hire market,” said Matt.

“Choosing to get a new car this way is making more aspirational cars accessible for everyone. You just need a down payment that covers you for the first month followed by the monthly fee.

“You can be driving a new car for as little as £150 per month, with no deposit, and you know exactly what you’ll be paying each month, for the duration of the agreement term.”

All the deals are available with servicing packages and most include car tax for the full term, on top of the manufacturer’s warranty.

“The only thing customers have to sort out themselves is their insurance. Everything else is taken care of. The car will even be delivered directly to their door,” said Woodward.

“Most customers who lease do so over a period of two or three years, when they get to choose a brand new car again – much like we do with our mobile phones. And it removes the worry of having to sell your car or trade it in at a knock-down price.”

The growth in ordering cars online reflects the way customers are increasingly choosing to shop – a trend, say Carparison, that is set to continue.

Woodward said: “It’s all about convenience. The customer can be sitting on their sofa at home, and it’s all at their fingertips. They’ve got someone else finding the best deals for them, across all makes and models.”

So, how does that work? Sales Manager Andy Tomlinson said: “It’s the funder offers which drive the price down in the first instance because they are able to purchase cars in large quantities, bargaining for discounts from the manufacturers as a result.

“We also get great deals from our hard-earned dealer contacts throughout the UK, who also benefit from the cheaper cost of selling a car online as opposed to a showroom. These savings are passed to our customers.”

www.carparisonleasing.co.uk is authorised and regulated by the Financial Conduct Authority and follows its six principles for treating customers fairly. The company also recognises the fair wear and tear guide for returning vehicles which is dictated across the industry. And it has a high rating on the independent customer review site, Feefo.

Tomlinson added: “This is a relatively new way of getting a car, so confidence is very important for customers.

“We’re an established firm in the South West and our sole purpose is to get the best possible deals on behalf of our customers. That’s what we’re here for; to make driving an aspirational car affordable for people.”


 

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Chris Wright

Chris Wright

Chris Wright has been covering the automotive industry nationally and internationally for 30 years. Following spells with consumer titles he became News Editor of Automotive Management (AM), Editor of Automotive International, International Editor for Detroit-based Automotive News, and Editor of Dealer Update. He has also co-authored several FT Management Reports and contributes regularly to Justauto.com

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