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Champions in the Pink with new partnership

Brand agency and Pink Car Leasing will use their respective strengths to support different elements of each other’s business. 
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March 25, 2020

EAST Midlands brand agency Champions (UK) has announced a wide-ranging new partnership with Leicester car and van lease specialists Pink Car Leasing.

John Hayes, the Chief Executive of Champions, said that both companies will use their respective strengths to support different elements of each other’s business. 

“We look forward to building on our partnership with Pink Car Leasing – the company will provide us with quality transport and play a vital role in supporting our operation,” he said.

He added that Champions was 100% committed to working with the East Midlands business community.

“Collaborations of this kind between two dynamic local companies are part of the glue that holds that community together, so we’re looking forward to helping each other out and deepening the relationship further.”

Family-owned Champions, based in Costock, near Loughborough, works with a range of clients across its 10 areas of expertise, which include digital and marketing services, web design, public relations, social media support, publishing, advertising, managing events and working with celebrities.

Pink Car Leasing has a wealth of knowledge of the car leasing industry, specialising in light commercial vehicles, vans, minibuses, electric, hybrid and prestige vehicles and VIP concierge transport services.

Simon Hill, the company’s managing director, said: “This is a great opportunity to harness each other’s key skills and capabilities, so we’re looking forward to working with Champions. 

“We know the car and van business, while they know everything there is to know about brand communications, so they’ll help us raise our profile among the right audiences. There are lots of mutual benefits waiting for both of us.”

Champions will also use its social media expertise to create promotional content and generate wider brand awareness for the leasing specialists.

 

 

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Chris Wright

Chris Wright

Chris Wright has been covering the automotive industry nationally and internationally for 30 years. Following spells with consumer titles he became News Editor of Automotive Management (AM), Editor of Automotive International, International Editor for Detroit-based Automotive News, and Editor of Dealer Update. He has also co-authored several FT Management Reports and contributes regularly to Justauto.com

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