Mel Dawson
Mel Dawson

ALD Automotive’s UK Managing Director Mel Dawson is stepping down from his role in June following 22 years at the company.

Dawson joined ALD as Commercial Director in 1997, before becoming Sales Director in 2004.

In 2012 he was appointed Managing Director and during his time in charge he has overseen a doubling in the company’s fleet size to 145,000 vehicles, expansion of its multi-channel sales strategy through the development of a number of key partnerships, and a focus on the growing digital needs of its consumer business.

ALD recently launched the industry’s first fully digital ‘end to end’ car leasing solution in the UK.

Dawson said:  “I’ve had an amazing time at ALD and I’m lucky enough to have had the opportunity to work with some fantastic colleagues over that time who’ve helped us grow the business into what we have today.

“But with a clear strategy ahead, our digital foundations laid and an exceptional management team in place, I felt it was the right time to step aside as the company looks to take its mobility offering to the next level.”

Dawson will be succeeded by Tim Laver, ALD UK’s director of finance and risk, who takes over on July 1. Laver joined ALD Automotive in 2005 and became finance director in 2012.

 

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