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Europe new car sales hit a Q1 high

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April 24, 2015

Jato logoEUROPE’S big five car markets (France, Germany, Italy, Spain and the United Kingdom)  recorded increased volumes in each month of the year so far.

Particularly large increases in units were registered in March 2015 compared to March 2014.

Europe’s new car sales Q1 in brief

  • European new car sales grew by 8.9% in Q1, 11.1% in March
  • All of the Big 5 markets recorded increased registrations throughout the quarter
  • Volkswagen Golf and Ford Fiesta best-selling cars
  • Spain recorded a remarkable 41.1% increase in registrations over March 2014
  • Jeep’s new Renegade and Cherokee models drive a trebling of Q1 volumes

Spain recorded an increase of more than 33,000 units, or 41.1% thanks to an improving economy, continued scrappage incentives supporting private purchases, and a strong rental sector anticipating high demand for hire cars over the Easter and summer periods.

Other strong performances in March came from:

  • Poland (up by 35.6%),
  • Ireland (up by 33.2%, due to improved consumer confidence, and lower vehicle and fuel prices in real terms),
  • the Czech Republic (a significant increase in previously postponed purchases by businesses which are now renewing their fleet in an improving economy) and
  • Latvia (up by 25.7%).

Brian Walters, vice president of data at JATO Dynamics, commented:

“The European new car market has now been growing for seven consecutive quarters, demonstrating strong consumer confidence in the motor industry and the vehicles it produces.”

European Monthly Sales Volumes Year-on-Year Comparison

 

JATO sales graph

Volkswagen remains the market-leading brand, with an increase in sales of 10.8% in Q1.

Ford reclaimed second place by leading the traditionally strong March market in Great Britain. Renault holds third place for the quarter after high sales in January and February, while Opel/Vauxhall’s market share in Great Britain allowed it to claim third place for the month of March.

All of the top 10 brands have recorded increased sales for the quarter. Nissan’s 25.7% increase in volume in Q1 was the greatest of the top 10 brands, and can be attributed to the introductions of the new Pulsar medium hatchback and new generations of the Qashqai and X-Trail crossover models during 2014.

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