CAERPHILLY based broker Green Bison, trading as GB Vehicle Contracts, has rebranded to GB Car Leasing.
And launched a new look for its website with the help of a local graduate.
“It was time to refresh the face of Green Bison, bring the company forward and embrace the market growth in personal contract hire,” said company director Keir Jones.
The company also decided it was time to realign the trading name, too. Nathan Pennington, head of marketing, said:
“Alongside having a new website, we needed to make the brand and the logo relevant. We previously traded as ‘GB Vehicle Contracts’, but what is that?
“With the market moving heavily towards personal contract hire we needed to make the message clearer and more relevant to consumers, so we opted for the new brand, ‘GB Car Leasing’.”
Pennington added that Green Bison’s first move was to look for web development firms but, deciding this was not the answer after a few meetings. Instead Boris Napoleonov (25), a computer games development graduate from Cardiff University, proved to have the solution.
Nathan and Boris worked together to create the design for the new website, with the customer journey their key focus.
“There were a lot of new concepts to me,” Boris explained. “We had to balance interactivity, functionality and design, while keeping the GB Car Leasing website simple enough for all ages and abilities.”
Nathan added: “Boris already develops software for the NHS and computer game development is extremely complex, so we were confident in his ability to deliver what we needed. We are really happy with the results and can’t stress how valuable graduates like him can be.”
You can visit the new GB Car Leasing website at https://gbcarleasing.co.uk/