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Get new leads with the Business Motoring Special Offers programme

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February 2, 2018

SO here’s a thing: Business Car Manager has launched a Special Offers programme for leasing providers.

It’s a lead generator that allows you to display leasing deals on the SME business motoring website businessmotoring.co.uk.

Prices start from £215 per month for a three month booking period; a multibuy discount is also offered.

  • Order the low-down on the Special Offers programme
  • Contact Roger Herring. Email [email protected]

Brands are restricted to one per supplier: so there cannot be multiple offers on a BMW, for example.

Special offer for BMW 5 Series M Sport Touring
Special offer for BMW 5 Series M Sport Touring

So how does the Special Offers programme work?

Visitors arrive to businessmotoring.co.uk. via long tail search having ‘googled’ specific content. Visitors are then connected with advertiser offers that reflect their interest, and the content they are reading.

  • Each offer package is for 3 months and can be changed once
  • Two levels of packages are available
  • Packages are boosted by marketing amplification

“Business Car Manager is a resource used by SME, fleet and business car drivers to source information that helps them make decisions on motoring matters,” commented publishing director, Nick Ratcliffe.

“By connecting content with services, the visitor journey can be completed.”

The Special Offers programme has been running in beta format since the beginning of January, and has already generated significant reader interest.

“From the beta roll out, we will be refining the look and feel of our Special Offers programme to further boost efficiency for the launch mid-February,” added Ratcliffe.

Example of a special offer with associated advertising units

Discover the Special Offers programme

  • Email Roger Herring to register your interest and receive the Special Offers pack: [email protected]

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Chris Wright

Chris Wright

Chris Wright has been covering the automotive industry nationally and internationally for 30 years. Following spells with consumer titles he became News Editor of Automotive Management (AM), Editor of Automotive International, International Editor for Detroit-based Automotive News, and Editor of Dealer Update. He has also co-authored several FT Management Reports and contributes regularly to Justauto.com

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