Marc Samuel Honda's Fleet Sales Operations Manager
Marc Samuel Honda's Fleet Sales Operations Manager

HONDA says it is considering forging a closer relationship with leasing brokers.

The company, which recently appointed Marc Samuel as its new Fleet Sales Operations Manager in Q1 2017, says the sales channel is under review.

“We are aware of most brokers out there,” said Marc Samuel.

“The rise of affinity schemes through agents is certainly a growth point in the market place, so the market is under consideration.

“I’d certainly look to major players first but any broker programme wouldn’t be a blanket approach.

“One thing Honda is very keen on is customer loyalty. Were we to develop a broker programme we would need to make sure that brokers can deliver on this for us.”

Honda’s dealer provided Honda Contract Hire is underwritten by Arval. Samuel says the relationship is a strong one and now entering its second year.

“They are very attentive to our needs,” Marc added. “Strategically we look after one another.”

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