LOW Cost Vans, the Neath-based van leasing company, is re-launching the website, logo and overall brand of its sister company, First National Cars.
The goal is to establish FNC as the go-to car leasing company for high-quality, premium vehicles.
FNC is based in the same Neath office as LCV, which has grown over the past 12 months with the appointment of 6 new members of staff across all functions including a reorganisation of its sales team.
Ross Davies, general manager of First National Cars, said that the sales team and account managers at LCV have such a vast amount of motor trade and industry knowledge it seemed the right time to launch the car offering.
The company has been successfully operating under the LCV brand since its launch in February 2017 and has developed firm relationships with Mercedes Benz, Volvo, Citroen, Peugeot and Audi.
FNC will re-focus its efforts on leasing top-brand cars for high-end clientele. Davies added: “There is a real demand out there for a car leasing company that specialises in high-quality vehicles.
“First National Cars will be there to meet it. Since we launched the company last year, we have been working tirelessly to provide the best practical and affordable vehicles for our customers – but throughout this process we have been approached more and more about high retail value vehicles.
“Our goal is to establish First National Cars as the gold standard of high-quality car leasing.”
Rod Lloyd, managing director of Low Cost Vans, said: “We have a number of existing projects kicking off this year with another following in late February, but right now, the focus is on First National Cars.”