Apd

A NEW partnership agreed between APD Global Research and global reviews and insights company, Feefo, will help brokers raise awareness of great customer service.

APD says that, not only will the partnership make more customers – and potential customers aware of excellent customer service – but it will also drive increase website traffic and assist SEO.

Rob Whalley, CEO of APD Global Research, commented:

“This ground-breaking new partnership gives our Voice 360 CX clients an option to achieve greater visibility of their service excellence to the outside world.

“For the first time reviews collected by Voice360 CX programmes can be turned into outward-facing Feefo ratings without the need for any additional validation of a respondent details by Feefo.

“Each time a review is completed it is recorded as fresh new content by search engines from Google, Yahoo and Bing, helping brokers to improve their search engine profiling and driving increased traffic to their websites.”

APD collects quality information that currently remains invisible to the outside world. By using Feefo, that data will become much more visible. We know that by making customer feedback more visible we can have a huge impact on clickthrough rates

Referenced as the ‘most powerful force in marketing’, peer reviews are ranked as the number one influencer for millennials and baby boomers alike. Some 93% of consumers claim that online reviews impact their purchasing decisions, reports APD.

“This is an exciting initiative for both parties,” added Tshili Khupe, Feefo’s Head of Partnerships.

“APD collects quality information that currently remains invisible to the outside world. By using Feefo, that data will become much more visible. We know that by making customer feedback more visible we can have a huge impact on clickthrough rates, which ultimately drives sales and revenue for businesses.”

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