CHANGES at the top of Mitsubishi Motors in the UK don’t come often.
But from April 16, 2018, there will be a successor to Lance Bradley’s nine years at the helm: Rob Lindley.
After 18 years in the company Lance will not disappear, but moves into the role of Vice Chairman, assisting Rob Lindley during the transitional period of change and continuing to drive the growth of Mitsubishi Motors in the UK.
Rob began his automotive career with Ford Motor Company in 1989, progressing to Managing Director of both Mazda Motors in the UK and Sales and Marketing Director (Global) for McLaren Automotive.
Most recently, he was the Vice President and Managing Director of Harley-Davidson EMEA (Europe, Middle East and Africa).
Rob commented on his appointment:
“I am delighted to be joining Mitsubishi Motors in the UK at such an exciting time, both in terms of important new model launches and as the business merges into, and benefits from, the Renault-Nissan-Mitsubishi Alliance.
“Since importing its first vehicles in 1974, Mitsubishi Motors has grown to be a highly respected brand in the UK and there is tremendous potential to take it to even greater heights. I am very much looking forward to working to further develop the company and joining its established and very passionate team.”