SELECT Car Leasing has launched a landmark outdoor advertising campaign at one of the UK’s busiest stretches of motorway.
It has agreed a new 12 month deal for a 96-sheet digital billboard at the M25 Heathrow Gateway – which is seen by over 2 million motorists every fortnight.
This also marks the continuation of a highly successful national brand strategy in 2019, which has seen Select featured on major TV channels including; Sky Sports, BT Sport and ITV and on some of the UK’s most popular national radio stations including Talksport and Absolute Radio.
Company Directors James O’Malley and Mark Tongue said: “The location of the billboard and the incredible visibility it offers to passing traffic, ticked all the boxes for us as we continue to push the Select name, and car leasing, out to more and more people.
“We see this billboard, and the other key sites we’ve acquired, as a major part of our overall marketing strategy and we’re confident we will see the rewards of this in 2020 and beyond.”