SNOWS Motor Group has launched a new web platform to give one of its fastest growing customer bases ‘real time’ access to the best vehicles and offers.
Snows Leasing is a fully integrated, dynamically driven site that allows both business and personal leasing clients to access the latest vehicle and finance deals daily.
Created by industry software provider Calas, responsive technology allows the site’s users to search for vehicles by make, model, price and transmission, and also to request quotes, arrange finance and order vehicles, from across Snows’ comprehensive marque portfolio.
The platform also incorporates commercial vehicles and a dedicated ‘green cars’ section for Snows’ extensive hybrid and alternative fuel range.
Snows operates 50 dealerships from 29 locations across southern England featuring Abarth, Alfa Romeo, BMW, Cupra, Fiat, Jeep, Kia, LEVC, Lexus, Lotus, Mazda, Mercedes-Benz Vans, MINI, Peugeot, SEAT, Toyota, Volkswagen Commercial Vehicles & Volvo.
Alastair Rutt, Divisional Corporate Manager for Snows, said: “The typical customer journey has changed, with many modern-day business and individual customers now accessing vehicle information, quotes and finance online, and increasingly through handheld technology.
“We’re committed to evolving our services to meet our customers’ needs, so the new site ensures seamless access to the very latest information, including the best daily offers across all our marques and from the UK’s leading finance companies.”
The UK has seen a significant rise in vehicle ‘usership’ in recent years with an estimated five millions leased vehicles on British roads, 1.9m of which are individual or personal contracts.
Rutt added: “Our business customers appreciate the potential VAT benefits of leasing and the way it gives them assets that don’t sit on their balance sheet.
“Our personal leasing customers like the freedom it gives them to drive a new car every few years at ultra-competitive prices and a hassle free process.”
“We want to ensure all Snows customers receive a bespoke and tailored package which helps them make the best leasing decisions for them. The new site will help us to do that.”
