Stuart Ferma LBF
Stuart Ferma LBF

STUART Ferma has been appointed the new General Manager Fleet Operations at Toyota and Lexus.

He will replace Neil Broad – formerly General Manager Fleet and Vehicle Re-marketing – who is moving over to the role of General Manager, Marketing Communications.

Both the new appointments commence January 01, 2019.

Stuart Ferma takes up his new position having been National Fleet Sales Manager. He has been with Toyota for more than 20 years.

Ferma said on his appointment:

“I’m delighted to be moving into this new role. Our position in the fleet market has never been better. Our market-leading range of self-charging hybrid models means we are ideally placed to support fleets and their drivers with vehicles that meet their top priorities – low emissions and fuel-efficient performance, well-proven reliability, high quality and very competitive running costs, including low benefit-in-kind tax rates.

“I am very grateful to Neil for the dedicated work he has put in and the great support he has given me over the years. With my move up to head fleet operations we are also maintaining continuity in the good relationship we’ve established with our customers.”

Neil Broad has also spent two decades with Toyota GB and has led the fleet department as general manager since 2012. In his new role he will join the Toyota marketing communications team to help the focus on brand development.


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