VANARAMA are van lease champions in the Small Fleet Leasing Awards 2015.
They know their target market very well and they have good levels of service for a big company, said the judges.
In 2015, Vanarama will sell 7,500 vehicles, 98% of them commercial vehicles. As a result, as they say: “This allows us to secure market-leading discounts, making us the most competitive player in our sector.”
The strategy is straightforward: “We carry a sizeable stockholding to deliver faster lead times than anyone else. Additionally, investment in IT has produced the most user-friendly process for our customers.
“Our customers run an average of two vehicles so fleet management is not required. We concentrate on finding the right vehicle at the right price, using the appropriate finance method for every customer.”
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And the technology geared to smartphones was applauded by the judges. As Vanarama says: “Our website drives huge traffic. We provide vast amounts of information about a wide spectrum of vehicles. Details of unique special offers are fully optimised for the 70% of customers who browse on their smartphone.”