Independent commercial and personal leasing company Vanarama has launched Vanarama Smiles – the vehicle leasing industry’s first ever customer rewards scheme.
The rewards scheme gives every customer the chance to kick start their journey as a Vanarama customer with up to £100 worth of free fuel as well as countless other lifestyle discounts including Hoseasons holidays, Greggs breakfasts and Costa Coffee.
The rewards are redeemable through the online platform that’s been developed in partnership with TLC Marketing. The platform allows a customer to accrue points and then redeem them against the rewards they want to use, when they want to use them.
Vanarama Smiles also offers van loads of “always-on” rewards, including up to 40% off Odeon cinema tickets and 20% off gym memberships for customers to enjoy weekly.
The company said the scheme is about rewarding customer loyalty and adding value outside of leasing.
As the vehicle buying process shifts away from ownership to usership, leasing is growing rapidly as a real alternative for consumers wanting to drive brand-new vehicles on flexible terms.
As such Vanarama is making a concerted effort to push the boundaries and offer new and existing customers more value and a stronger relationship with a trusted brand.
Chief Marketing Officer, Paul Cable, said: “We’re delighted to launch Vanarama Smiles with a bang by rewarding the nation’s drivers with up to £100 worth of free fuel if they lease with us.
“We want to get them on the road in style, giving them tangible value straight away. We want to embrace customers and offer them a genuine relationship that’ll put a smile on their face every day.”
