STAFF involvement in the World Cup and Wimbledon has paid dividends for Leasing Options.
The Manchester broker is reporting its best results in the last 12 months following a great summer of sport: the World Cup followed by Wimbledon.
Year-on year Leasing Options says there was a 9% increase in profit with it processing a 23% increase of orders over the same period.
Director of Marketing and Sales, Mike Thompson, said: “As an organisation we have been blown away by the results over the last six weeks.
“We took the decision really early on to show all games from the World Cup and the decision paid off instantly. Instead of having a distracted sales force checking social media and contacting friends for updates on scores – they could have the games on in the office – while carrying on with their roles.
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“It worked so well for us that we made the decision to extend the approach for Wimbledon and will certainly do it again for other big sporting events.”
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